Contributing to the cultural conversation

That's what we're starting to do by supporting Saigon/CreativeMornings. Over the past 12 months, we've tried to do work that makes people talk. Love the work or hate the work, at least talk about it. Now it's time to take a bigger part in the conversation. So starting tomorrow morning and every month Saigon/CreativeMornings will bring someone in to speak about a topic that directly affects the creative industries. It's not a seminar. Don't come expecting to learn how to do your job, but come to learn someone else's point of view on the very issues we all wrestle with daily. So tomorrow morning, actor/producer/director Dustin Nguyen is going to speak about how he balances his artistic vision and creating a commercially viable product.

What was your resolution?

Well, it's the beginning of a new year and we each have our resolutions. For some, it's to quit smoking, for others, to be nicer to others, for many, it's to eat less (and for one very lucky girl in our office, her resolution is to actually put on some weight!).

TBWA\Vietnam's resolution? We're going to make more people uncomfortable this year. And that includes ouselves. Yes, we're still going to bathe. But we're setting out to do more to make people question... well, just about everything.

We're starting with Saigon/CreativeMornings which will be hosted here at TBWA every month. It's a monthly speaker on a topic that relates to creativity. The first speaker will be actor/director/producer Dustin Nguyen who is going to discuss the balance between art and commerce - something everyone who works in the creative industries deals with every day. You can find out more about Saigon/CreativeMornings here.

We're off to find out what else we can shake up. Happy New Year, everyone.